Brad Rourke

Brad Rourke’s Blog

  • Selling To Business And Thinking About Using Social Media? You're LATE.

    A remarkable report crossed my desk from the Groundswell folks at Forrester Research. It’s a study of the social media habits of a representative sample of business-to-business buyers. These are the folks you imagine are dry. Buying stuff for their company, from other companies. Where’s the innovation to be had there? Well, you’d be surprised.…

  • Selling To Business And Thinking About Using Social Media? You’re LATE.

    A remarkable report crossed my desk from the Groundswell folks at Forrester Research. It’s a study of the social media habits of a representative sample of business-to-business buyers. These are the folks you imagine are dry. Buying stuff for their company, from other companies. Where’s the innovation to be had there? Well, you’d be surprised.…

  • "I Divorce Thee . . . "

    I recently witnessed an interesting event.  Some people I know on Facebook, who had sort of reconnected after a long hiatus since childhood, got into a political argument and appear to have “broken up.” Each side had their points, but it was a great example of how hard it can be to engage with people…

  • “I Divorce Thee . . . “

    I recently witnessed an interesting event.  Some people I know on Facebook, who had sort of reconnected after a long hiatus since childhood, got into a political argument and appear to have “broken up.” Each side had their points, but it was a great example of how hard it can be to engage with people…

  • Orgs: Back Up Your Twitter Strategy

    Some of my friends and colleagues in a number of organizations have continued to ask me about using social media, and specifically Twitter, in real ways that actually help the organization fulfill its mission. As I said in a recent post, executives don’t need fancy, shiny tools that are neat — they need things that…

  • My Remarks On Leaving Cub Scout Leadership

    On Monday night, the Cub Scout pack of which I have been Cubmaster for the past four years held its annual Blue and Gold banquet. We’re a large pack, and when all the families get together it’s about 200 people. This was my last meeting with the pack, as my son has grown and is…

  • Journalism — How Expensive Must It Be?

    There is a lot of angst within the journalism (and journalism-curious) community lately, as there have been a controversial suggestion that the best way to reinvent journalism would be to make it a nonprofit, charitable endeavor. One organization, the Voice of San Diego, gives a glimpse of what hard-hitting journalism can look like under a…

  • Is The Future Smart?

    In “The Smart Growth Manifesto,” Havas Media Lab’s Umair Haque points to a wholesale collapse of “old” things: Obama is stimulating. Davos is deliberating. C-levels are eliminating. Wall St is recriminating. Welcome to the macropocalypse: no one, it seems, can put the global economy back together again. He asks: “It’s time to reboot capitalism. So…