Brad Rourke’s Blog

  • How Blob Marketing Works

    I’ve been fiddling around with social media for a while now. Long before that, I was active online. I had a blog before the word was invented. And I promoted that blog (it was an occasional column about California politics I called Content) through a simple email list that I grew to a couple hundred…

  • Iranians' Success Against Censors Shows Need For "Capacity Building"

    The turmoil in Iran and the efforts of the nation’s citizens to overcome government censorship provide a good argument for why it is important to build capacity in communities. Since at least 2004, Iran has been censoring social networking sites. So, according to this New York Times article, people have had about five years to…

  • My New Facebook Public Profile

    I’ve been dithering about this for months now, even though my friend Angelique has been telling me I need to do it. But I finally went ahead and created a “public profile” on Facebook. The difference between that and just a regular profile is that anyone can “become a fan” of my public profile, while…

  • I'm Just Not That Into "Theories Of Change"

    An offhand question asked by a colleague the other day got me thinking. She asked me, “In five years, what would you like to be known for?” This is a slightly different version of the standard where-do-you-want-to-be-in-five-years query. The way it was framed drew me up short and made me think. My immediate answer was…

  • My Taxonomy Of Community Participants: The 90-9-1 "Principle" In Person

    Among people who work in, study, and manage online communities, there’s something called the “90-9-1 Principle.” The idea is that in most online communities, 90 percent of the users are audience members, passively reading posts and comments. Nine percent of the users are “editors” editing posts (in wiki-style communities) or adding comments (in blog-style or…

  • How To Decide Where To Spend Advertising Money: Dominate Your Channel

    It is trite to link to Seth Godin but his article last Friday had very useful ideas. “How big is your farm?” he asks. The idea is that you shouldn’t spread yourself around everywhere. The number of media channels available to you keeps growing. The number of places you can spend time and money is…

  • The Morality-Free Zone: Wall Street and the New American Dilemma

    Guest article by my friend Allison Addicott: In The Beginning Remember films such as Robin Hood or others that depict tax collectors for the landed gentry repeatedly riding into small villages demanding more money? In such films, often the final manifestation of unabashed moral corruption on the part of the landed oligarchy was the torching…