Brad Rourke

Category: social networks

  • Orgs: Back Up Your Twitter Strategy

    Some of my friends and colleagues in a number of organizations have continued to ask me about using social media, and specifically Twitter, in real ways that actually help the organization fulfill its mission. As I said in a recent post, executives don’t need fancy, shiny tools that are neat — they need things that…

  • After Facebook

    As Facebook turned five years old last week, it marked the passage with a cute retrospective of its various profile page designs and a subdued message from founder and CEO Mark Zuckerberg, suggesting that members give virtual gifts to their friends. Facebook is a 21st century success story and is the giant in the room…

  • How High Profile People Can Benefit From Using Twitter

    This from the well-regarded Pew Internet & American Life Project: The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project’s December 2008 tracking…

  • Experts

    Through a circuitous route, I got to thinking about experts. Seems a Ketchum PR man who’s billed as a social media expert was on his way to present on social media (natch) to a key client, FedEx, at their headquarters in Memphis. Upon landing, he tweeted: “True confession but I’m in one of those towns…

  • Taxonomy of Social Networking Sites

    I have been exploring social networking sites on the Internets! Here is my recap of what I have found: MySpace: A singles’ bar with a band LinkedIn: A Chamber of Commerce breakfast Orkut: A cipher from Google Gather: A book club or a poetry reading Facebook: The undergrad library Bottom line: If you do not…