Brad Rourke

Category: social networks

  • Organizing Your Institution To Engage Through Social Media

    I’ve got a conversation in a bit with some folks to talk about using social media in an institutional setting. The organization sees itself as a neophyte when it comes to social media, and is a little timid about going whole-hog. I think that pretty much describes most larger institutions (and some small ones). In…

  • Three Kinds Of Social Media Losers: Charlatans, Sharks, And Geeks

    Peter Shankman and Sarah Evans have co-written an article titled, “Is your social media expert really an expert?” If you have spent even a little bit of time exploring social media, you probably know that these are two very credible, serious people. Their 25-point list is very useful to anyone thinking about seeking outside help.…

  • Social Media In The Service of Civic Engagement

    Today, Joe Peters of Ascentum and I led our session called “Tech Savvy Citizenry” at the No Better Time conference at the University of New  Hampshire. We had a great turnout and there were people from across the spectrum of practitioners and institutions in the “deliberative democracy” movement. My post this morning described a quick…

  • Thematic Taxonomy Of Social Media Tools

    At the No Better Time conference, my friend Joe Peters and I will be running a session called “Tech Savvy Citizenry.” That could mean a lot of things, but for us it means we are going to talk about different ways of using social media to engage the public. One thing we’ll be doing is…

  • Kids These Days: In Praise Of Trivia

    I had a fascinating conversation with a young person and it gave me a new insight into how different people use social media. Like a lot of young people, her Facebook stream has its fair share of adults mixed in. There’s her parents, and some of her parents’ friends, and other relatives.All jumbled up. She…

  • How Blob Marketing Works

    I’ve been fiddling around with social media for a while now. Long before that, I was active online. I had a blog before the word was invented. And I promoted that blog (it was an occasional column about California politics I called Content) through a simple email list that I grew to a couple hundred…

  • My New Facebook Public Profile

    I’ve been dithering about this for months now, even though my friend Angelique has been telling me I need to do it. But I finally went ahead and created a “public profile” on Facebook. The difference between that and just a regular profile is that anyone can “become a fan” of my public profile, while…

  • Helping Nonprofit Managers To Overcome Fear Of Social Networks

    All over, I see middle management being urged to “get on the social media bandwagon” because they may get left in the dust.  But, often the senior management of the organization is skeptical or downright hostile to the idea. By understanding the fears that are driving this hostility, you might be able to break through.…