People Care About What Touches Them

Yesterday Michael Jackson was buried. I have a terrible confession to make: the hoopla around dead celebrities has always left me cold. Perhaps it is my cranky and contrarian nature, I don’t know. But I find myself muttering inwardly, “What did he ever do, really?”

Even the great icons – I’ve always thought that, when you look at their achievements they pale in comparison to political and historical figures.

Robert MacNamara, from webspace of Cal Polys Dr. Lewis Call
Robert MacNamara, from webspace of Cal Poly's Dr. Lewis Call

This all came into relief when yesterday’s Michael Jackson funeral eclipsed news of the death of Robert MacNamara. The crank in me went on overdrive. Not that I see MacNamara as a hero or anything – just that his passing seems more geopolitically notable than the death of a pop star.

And yet there was my CNN Breaking News alert: “Michael Jackson’s golden coffin is placed in front of the stage as his memorial service gets under way in Los Angeles.” This is breaking news?

“What did he ever do?” I curmudgeonly asked myself of Jackson, and then I was hit with the answer that made me do a one-eighty.

  • Michael Jackson, through his music, brought joy into people’s lives around the world.
  • Robert MacNamara, whose stamp on the international scene is indisputable, nevertheless did not make it into the day-to-day consciousness of most people. (Please note that I am not passing judgment on his actions as a political figure.)

I was filled with remorse as I thought of my snobbery.

Indeed, I realized that the cranky question must instead be asked of the world leaders: “What did they ever do?”

My point is not that Michael Jackson’s accomplishments are greater, or lesser, than other’s. My point is that it is perfectly understandable that we care about and mourn his passing in ways that go far beyond the notice we pay to historical figures. How dare I sneer at that. How dare any of us dismiss that.

Entertainers enter our daily lives. By doing so, they change our daily lives. Historical figures, by contrast, direct events that seem distant. So whose passing do you notice more?

Again, I do not mean to disparage or speak ill of anyone – living or dead. It is this phenomenon that is interesting. I wanted to share this personal epiphany.

I think I finally get it, and it’s pretty simple really: People care about what touches them. And what touches them is what they care about.


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One response to “People Care About What Touches Them”

  1. sutton

    Thanks for this, Brad. Don’t know if you received the email forward about Ed Freeman that’s going around (Nam vet, MOH recipient, Died last year), with the date of his death conveniently changed to make it seem simultaneous with Jackson’s death. It bemoans how little attention we pay to heroes like him, while lionizing Jackson with 24/7 coverage of his death. And while the disconnect is pronounced, I also can’t help but wonder if there was EVER a time in U.S. history when a low-profile war hero’s death would have gotten the equivalent coverage as the death of a comparable celebrity (the email seems to be making the point that the lack of coverage proves we’ve turned somehow rotten). I guess that’s one reason military service is called “service” — it’s always going to be a little thankless.

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