Beth Kanter had a great post a while back that rounds up a number of bits and pieces of advice for nonprofits interested in using social media.

My favorite graf:

The economic crisis has changed the external environment. So, it is important to think about that as part of considering how you need to revise your goals. The tools are changing, so if you’ve settled into one way of using a particular social media tool or set of tools, don’t set yourself on automatic pilot. Are you using the social media tools most efficiently and effectively given the environment, the changes in the tools, and your goals?

What a thought . . . fine tune strategy as you go.